Category Archives: social media
Twitter Fakes, Phonies and Funnies
By Sahana Jayaraman, PepperDigital There are plenty of fake and phony Twitter handles out there today that rip on the brands they are associated with. And, ‘Brand jacking’ has become an increasing crisis management issue for PR folks, with faux … Continue reading
Bragging Rights and ‘Your Brand’
Repost from Pepperdigital Blog – July 01, 2010 Ever wonder if you’re being boastful online and whether that is okay? With so many self-affirmations accessible in the form of comments, thumbs up or re-tweets, have our egos grown larger than … Continue reading
Introducing American Journey 2.0
Repost from Pepperdigital Blog – May 14, 2010 Ford packs social media for the ride In an effort to attract Millennials, Ford plans to revolutionize the classic and cultural notion of the great American escape with social media tools such … Continue reading
SMO Tricks To Keep Up Your Sleeve
Repost from Pepperdigital Blog – April 20, 2010 Tweaks that are simple to do, but often left neglected The concept of SMO (Social Media Optimization) spawns from traditional online marketing where SEO and PPC tactics work to enhance a site’s … Continue reading
De-cluttering Your Online Social Spaces
Repost from PepperDigital blog – March 25, 2010 Spring cleaning is in the air. This is the time of year when people try to organize important yet often forgotten spaces within their home – whether it is a shelf, under the bed … Continue reading
It’s Never Too Early or Late to Develop Social Media Guidelines
Repost from Pepperdigital Blog – April 2010 10 tips to share with your workplace According to a report that was commissioned by Microsoft, fewer than 15% of consumers surveyed in the U.S. and the U.K believe that information found about … Continue reading
Shifting Paradigms with YouTube Press Conferences
Repost from February 3, 2010 Obama’s YouTube press conference following the State of the Union address has left members of the press, citizens and those following U.S. politics globally realizing a paradigm has shifted in the way the White House … Continue reading
This ‘Yaris’ Toyota Faux Pas
Repost from December 29 My last ’12 days of Digital’ post was about a “good” campaign, so today’s post is about a “bad” campaign. Toyota’s social media campaign was one campaign I’d recommend reading about that that we could all learn … Continue reading
The Politics of Tea in a Digital Age
By Sahana Jayaraman for Pepperdigital, Peppercom’s digital blog Over the centuries, tea trade has shaped culture and significantly influenced power and politics in both the East and the West. Therefore, it should be no surprise that, in today’s digital world, … Continue reading
