Category Archives: Public Relations
It’s Never Too Early or Late to Develop Social Media Guidelines
Repost from Pepperdigital Blog – April 2010 10 tips to share with your workplace According to a report that was commissioned by Microsoft, fewer than 15% of consumers surveyed in the U.S. and the U.K believe that information found about … Continue reading
Shifting Paradigms with YouTube Press Conferences
Repost from February 3, 2010 Obama’s YouTube press conference following the State of the Union address has left members of the press, citizens and those following U.S. politics globally realizing a paradigm has shifted in the way the White House … Continue reading
This ‘Yaris’ Toyota Faux Pas
Repost from December 29 My last ’12 days of Digital’ post was about a “good” campaign, so today’s post is about a “bad” campaign. Toyota’s social media campaign was one campaign I’d recommend reading about that that we could all learn … Continue reading
Do “Hoki” PR Moves Lead to Client Recovery?
Repost of Pepperdigital Blog post As the media market dwindles, reporters are on the move, jumping jobs, changing beats and increasingly strapped for time and resources to do their due diligence when reporting. Moreover, there is stronger emphasis on speed … Continue reading
Mine, All Mine, says Toyota, as Time Inc. Pilots Customizable Magazine
But what does this mean for “you”? My guest post for Peppercom’s Pepperdigital blog According to an Associated Press article that appeared in USA Today, “Made-to-order magazine lets readers choose.” Time Inc. is pilot testing a customized magazine that combines reader-selected … Continue reading
Confessions Of A Shopaholic In A Not So Forgiving Marketplace
Guest post by Sahana Jayaraman for Peppercom’s Digital blog, PepperDigital If you are a girl (or have a girl in your life) that loves chick flicks you might have heard excitement over Confessions of a Shopaholic., Walt Disney Co.’s upcoming … Continue reading
Poll: Holiday Parties in a Recession
On Wednesday we had our company holiday dinner at a restaurant called Circa, a San Francisco hot spot and home of last year’s Top Chef contestant Erik Hopfinger. We in fact met him which was very cool. A few folks … Continue reading
A Gentle Reminder of Why I Love AMEX
Guest post by Sahana Jayaraman on Peppercom’s Repman Blog To: Sahana From: Holly Green Last night my buzzer rang and from the lobby I heard a voice, “Sahana, you have a floral delivery.” I paused for a minute, thought about the … Continue reading
Silicon Valley Tech Gurus Claim Whats Hot When Its Not So Hot
PepperDigital Guest Post Last week, we represented PepperDigital at Silicon Valley’s PRSA 2009 Media Predicts event held at the Computer History Museum. The annual dinner event hosts a panel of Valley tech media insiders who highlight the tech happenings of … Continue reading
Digital Couture
I came across this post on The Cyle. Its neat that a fashion designer has taken social media by the reins. And, it speaks volumes that we are starting to see the fashion sector dip into social technology. They are … Continue reading
