Category Archives: pepperdigital
Do “Hoki” PR Moves Lead to Client Recovery?
Repost of Pepperdigital Blog post As the media market dwindles, reporters are on the move, jumping jobs, changing beats and increasingly strapped for time and resources to do their due diligence when reporting. Moreover, there is stronger emphasis on speed … Continue reading
Mine, All Mine, says Toyota, as Time Inc. Pilots Customizable Magazine
But what does this mean for “you”? My guest post for Peppercom’s Pepperdigital blog According to an Associated Press article that appeared in USA Today, “Made-to-order magazine lets readers choose.” Time Inc. is pilot testing a customized magazine that combines reader-selected … Continue reading
Silicon Valley Tech Gurus Claim Whats Hot When Its Not So Hot
PepperDigital Guest Post Last week, we represented PepperDigital at Silicon Valley’s PRSA 2009 Media Predicts event held at the Computer History Museum. The annual dinner event hosts a panel of Valley tech media insiders who highlight the tech happenings of … Continue reading
