Category Archives: pepperdigital
Straddling the Digital Divide
Repost from Pepperdigital Blog – May 2010 Why the shiny new Plasma at the coffee shop means more than just ads I stopped by Tully’s coffee this morning to grab my morning “cup of Joe” when the 32” LCD display … Continue reading
Introducing American Journey 2.0
Repost from Pepperdigital Blog – May 14, 2010 Ford packs social media for the ride In an effort to attract Millennials, Ford plans to revolutionize the classic and cultural notion of the great American escape with social media tools such … Continue reading
Facebook, Not to be Taken for Face Value
Repost from Pepperdigital Blog – April 30, 2010 Being on the inside of the PR industry you hear a lot of buzz about new marketing initiatives – in the press and among brand managers. Last year, it was all about Twitter and … Continue reading
SMO Tricks To Keep Up Your Sleeve
Repost from Pepperdigital Blog – April 20, 2010 Tweaks that are simple to do, but often left neglected The concept of SMO (Social Media Optimization) spawns from traditional online marketing where SEO and PPC tactics work to enhance a site’s … Continue reading
De-cluttering Your Online Social Spaces
Repost from PepperDigital blog – March 25, 2010 Spring cleaning is in the air. This is the time of year when people try to organize important yet often forgotten spaces within their home – whether it is a shelf, under the bed … Continue reading
It’s Never Too Early or Late to Develop Social Media Guidelines
Repost from Pepperdigital Blog – April 2010 10 tips to share with your workplace According to a report that was commissioned by Microsoft, fewer than 15% of consumers surveyed in the U.S. and the U.K believe that information found about … Continue reading
Shifting Paradigms with YouTube Press Conferences
Repost from February 3, 2010 Obama’s YouTube press conference following the State of the Union address has left members of the press, citizens and those following U.S. politics globally realizing a paradigm has shifted in the way the White House … Continue reading
This ‘Yaris’ Toyota Faux Pas
Repost from December 29 My last ’12 days of Digital’ post was about a “good” campaign, so today’s post is about a “bad” campaign. Toyota’s social media campaign was one campaign I’d recommend reading about that that we could all learn … Continue reading
This Holiday Brought to You by Best Buy
Repost from Pepperdigital blog – December 14th In keeping with the spirit of the 12 Days of Digital, I’d like to highlight a particular retail brand benefiting from a sound social media program rooted in strategy rather than tools. Best … Continue reading
