Category Archives: Marketing
Bragging Rights and ‘Your Brand’
Repost from Pepperdigital Blog – July 01, 2010 Ever wonder if you’re being boastful online and whether that is okay? With so many self-affirmations accessible in the form of comments, thumbs up or re-tweets, have our egos grown larger than … Continue reading
Straddling the Digital Divide
Repost from Pepperdigital Blog – May 2010 Why the shiny new Plasma at the coffee shop means more than just ads I stopped by Tully’s coffee this morning to grab my morning “cup of Joe” when the 32” LCD display … Continue reading
Facebook, Not to be Taken for Face Value
Repost from Pepperdigital Blog – April 30, 2010 Being on the inside of the PR industry you hear a lot of buzz about new marketing initiatives – in the press and among brand managers. Last year, it was all about Twitter and … Continue reading
Shifting Paradigms with YouTube Press Conferences
Repost from February 3, 2010 Obama’s YouTube press conference following the State of the Union address has left members of the press, citizens and those following U.S. politics globally realizing a paradigm has shifted in the way the White House … Continue reading
This Holiday Brought to You by Best Buy
Repost from Pepperdigital blog – December 14th In keeping with the spirit of the 12 Days of Digital, I’d like to highlight a particular retail brand benefiting from a sound social media program rooted in strategy rather than tools. Best … Continue reading
Do “Hoki” PR Moves Lead to Client Recovery?
Repost of Pepperdigital Blog post As the media market dwindles, reporters are on the move, jumping jobs, changing beats and increasingly strapped for time and resources to do their due diligence when reporting. Moreover, there is stronger emphasis on speed … Continue reading
Mine, All Mine, says Toyota, as Time Inc. Pilots Customizable Magazine
But what does this mean for “you”? My guest post for Peppercom’s Pepperdigital blog According to an Associated Press article that appeared in USA Today, “Made-to-order magazine lets readers choose.” Time Inc. is pilot testing a customized magazine that combines reader-selected … Continue reading
A Gentle Reminder of Why I Love AMEX
Guest post by Sahana Jayaraman on Peppercom’s Repman Blog To: Sahana From: Holly Green Last night my buzzer rang and from the lobby I heard a voice, “Sahana, you have a floral delivery.” I paused for a minute, thought about the … Continue reading
Silicon Valley Tech Gurus Claim Whats Hot When Its Not So Hot
PepperDigital Guest Post Last week, we represented PepperDigital at Silicon Valley’s PRSA 2009 Media Predicts event held at the Computer History Museum. The annual dinner event hosts a panel of Valley tech media insiders who highlight the tech happenings of … Continue reading
