Category Archives: Interactive Marketing
Facebook, Not to be Taken for Face Value
Repost from Pepperdigital Blog – April 30, 2010 Being on the inside of the PR industry you hear a lot of buzz about new marketing initiatives – in the press and among brand managers. Last year, it was all about Twitter and … Continue reading
De-cluttering Your Online Social Spaces
Repost from PepperDigital blog – March 25, 2010 Spring cleaning is in the air. This is the time of year when people try to organize important yet often forgotten spaces within their home – whether it is a shelf, under the bed … Continue reading
Shifting Paradigms with YouTube Press Conferences
Repost from February 3, 2010 Obama’s YouTube press conference following the State of the Union address has left members of the press, citizens and those following U.S. politics globally realizing a paradigm has shifted in the way the White House … Continue reading
This Holiday Brought to You by Best Buy
Repost from Pepperdigital blog – December 14th In keeping with the spirit of the 12 Days of Digital, I’d like to highlight a particular retail brand benefiting from a sound social media program rooted in strategy rather than tools. Best … Continue reading
Do “Hoki” PR Moves Lead to Client Recovery?
Repost of Pepperdigital Blog post As the media market dwindles, reporters are on the move, jumping jobs, changing beats and increasingly strapped for time and resources to do their due diligence when reporting. Moreover, there is stronger emphasis on speed … Continue reading
Mine, All Mine, says Toyota, as Time Inc. Pilots Customizable Magazine
But what does this mean for “you”? My guest post for Peppercom’s Pepperdigital blog According to an Associated Press article that appeared in USA Today, “Made-to-order magazine lets readers choose.” Time Inc. is pilot testing a customized magazine that combines reader-selected … Continue reading
Confessions Of A Shopaholic In A Not So Forgiving Marketplace
Guest post by Sahana Jayaraman for Peppercom’s Digital blog, PepperDigital If you are a girl (or have a girl in your life) that loves chick flicks you might have heard excitement over Confessions of a Shopaholic., Walt Disney Co.’s upcoming … Continue reading
“Digged” Up By Surprise on Google
It has been awhile since i’ve blogged, but I was compelled to today as I was surprised by Google’s new SearchWiki tools [I say "new" lightly - it launched in Nov.] At any rate, you might have noticed that if … Continue reading
Election 08′ Internet Wars – Search, Social Media and Web Traffic
Clickz.com has been reporting on Obama and McCain’s search campaign trends. In a recent report it was noted that Obama has blanketed keywords, such as “Joe the Plumber” in every state mirroring his national TV ad campaign. McCain on the … Continue reading
Digital Couture
I came across this post on The Cyle. Its neat that a fashion designer has taken social media by the reins. And, it speaks volumes that we are starting to see the fashion sector dip into social technology. They are … Continue reading
