Category Archives: Business
SMO Tricks To Keep Up Your Sleeve
Repost from Pepperdigital Blog – April 20, 2010 Tweaks that are simple to do, but often left neglected The concept of SMO (Social Media Optimization) spawns from traditional online marketing where SEO and PPC tactics work to enhance a site’s … Continue reading
De-cluttering Your Online Social Spaces
Repost from PepperDigital blog – March 25, 2010 Spring cleaning is in the air. This is the time of year when people try to organize important yet often forgotten spaces within their home – whether it is a shelf, under the bed … Continue reading
It’s Never Too Early or Late to Develop Social Media Guidelines
Repost from Pepperdigital Blog – April 2010 10 tips to share with your workplace According to a report that was commissioned by Microsoft, fewer than 15% of consumers surveyed in the U.S. and the U.K believe that information found about … Continue reading
This ‘Yaris’ Toyota Faux Pas
Repost from December 29 My last ’12 days of Digital’ post was about a “good” campaign, so today’s post is about a “bad” campaign. Toyota’s social media campaign was one campaign I’d recommend reading about that that we could all learn … Continue reading
This Holiday Brought to You by Best Buy
Repost from Pepperdigital blog – December 14th In keeping with the spirit of the 12 Days of Digital, I’d like to highlight a particular retail brand benefiting from a sound social media program rooted in strategy rather than tools. Best … Continue reading
Quick Survey – On American Workplace
If you have a moment please respond to the following survey questions. BTW I know it has been ages since I have posted to this blog! I’ve been finding it hard to keep up with these past few months, but I’ll … Continue reading
Poll: Holiday Parties in a Recession
On Wednesday we had our company holiday dinner at a restaurant called Circa, a San Francisco hot spot and home of last year’s Top Chef contestant Erik Hopfinger. We in fact met him which was very cool. A few folks … Continue reading
Silicon Valley Tech Gurus Claim Whats Hot When Its Not So Hot
PepperDigital Guest Post Last week, we represented PepperDigital at Silicon Valley’s PRSA 2009 Media Predicts event held at the Computer History Museum. The annual dinner event hosts a panel of Valley tech media insiders who highlight the tech happenings of … Continue reading
Facebook: Another Inconvenient Truth
Facebook may be a good company for now, but if you ask Jim Collins, author of Good to Great, he’d likely say it will never be a great company. Many companies are good and able to sustain themselves through hard times, … Continue reading
Digital Couture
I came across this post on The Cyle. Its neat that a fashion designer has taken social media by the reins. And, it speaks volumes that we are starting to see the fashion sector dip into social technology. They are … Continue reading
