Category Archives: Branding
Bragging Rights and ‘Your Brand’
Repost from Pepperdigital Blog – July 01, 2010 Ever wonder if you’re being boastful online and whether that is okay? With so many self-affirmations accessible in the form of comments, thumbs up or re-tweets, have our egos grown larger than … Continue reading
Straddling the Digital Divide
Repost from Pepperdigital Blog – May 2010 Why the shiny new Plasma at the coffee shop means more than just ads I stopped by Tully’s coffee this morning to grab my morning “cup of Joe” when the 32” LCD display … Continue reading
Introducing American Journey 2.0
Repost from Pepperdigital Blog – May 14, 2010 Ford packs social media for the ride In an effort to attract Millennials, Ford plans to revolutionize the classic and cultural notion of the great American escape with social media tools such … Continue reading
Facebook, Not to be Taken for Face Value
Repost from Pepperdigital Blog – April 30, 2010 Being on the inside of the PR industry you hear a lot of buzz about new marketing initiatives – in the press and among brand managers. Last year, it was all about Twitter and … Continue reading
Shifting Paradigms with YouTube Press Conferences
Repost from February 3, 2010 Obama’s YouTube press conference following the State of the Union address has left members of the press, citizens and those following U.S. politics globally realizing a paradigm has shifted in the way the White House … Continue reading
This ‘Yaris’ Toyota Faux Pas
Repost from December 29 My last ’12 days of Digital’ post was about a “good” campaign, so today’s post is about a “bad” campaign. Toyota’s social media campaign was one campaign I’d recommend reading about that that we could all learn … Continue reading
This Holiday Brought to You by Best Buy
Repost from Pepperdigital blog – December 14th In keeping with the spirit of the 12 Days of Digital, I’d like to highlight a particular retail brand benefiting from a sound social media program rooted in strategy rather than tools. Best … Continue reading
Mine, All Mine, says Toyota, as Time Inc. Pilots Customizable Magazine
But what does this mean for “you”? My guest post for Peppercom’s Pepperdigital blog According to an Associated Press article that appeared in USA Today, “Made-to-order magazine lets readers choose.” Time Inc. is pilot testing a customized magazine that combines reader-selected … Continue reading
Confessions Of A Shopaholic In A Not So Forgiving Marketplace
Guest post by Sahana Jayaraman for Peppercom’s Digital blog, PepperDigital If you are a girl (or have a girl in your life) that loves chick flicks you might have heard excitement over Confessions of a Shopaholic., Walt Disney Co.’s upcoming … Continue reading
