Straddling the Digital Divide

Repost from Pepperdigital Blog – May 2010

Why the shiny new Plasma at the coffee shop means more than just ads

Danoo grab.jpgI stopped by Tully’s coffee this morning to grab my morning “cup of Joe” when the 32” LCD display screen above my barista’s head caught my attention. I was entertained by New York Times headlines, horoscopes, weather updates and ads for local attractions, all brought to me by Ripple TV. The technology itself wasn’t novel or fascinating to me; it was exactly the opposite. I had seen these screens just about everywhere – from the hotel I stayed in last week to the hole in the wall pizza joint I went to for lunch yesterday. One actually projected real-time tweets and “shout outs” for birthdays, anniversaries and local happenings, creating a real social experience. It was such a simple concept – why on earth is it only becoming mainstream now?

For full article: http://pepperdigitalblog.com/?p=123

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About Sahana

I was born in Chicago, spent most of my life in Mt. Laurel, NJ. Lived in India for a few years in between. Went to Ramapo College of NJ for a year before I transfered to Arizona State University, where I graduated with a B.A. from the Walter Cronkite School of Journalism. Live in San Francisco and work for Peppercom, a leading PR agency with offices in New York, San Francisco and London. At Peppercom I work on technology and financial accounts including Yahoo, Genworth and Ernst & Young. Prior to my work at Peppercom I worked at one of the largest independently owned full service marketing/ad agency in the Southwest. I have been in the world of PR for over five years but also specialize in Digital PR and have skills in the interactive marketing space. My passions apart from work include music, movies, food, and dancing! I enjoy writing, being outdoors(camping, kayaking, hiking, swimming etc), pilates, working out, fashion, art, a nice glass of wine and but of course the great company of friends and family! I am south Indian, speak Tamil and Hindi.
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