If you live anywhere near a college campus you’ll notice the sudden change of environment. I live near ASU and let me tell you the freshman have landed! In my local Target I saw kids loading their carts with computers, GPS, DVD players, PS2s, large screen TVs etc.
Seeing this reminded me of an AP article I read last week. It posted a Beloit Midset List, representing the world view of the average freshman class entering college now – scary!
The article says “students entering college this fall have lived their whole lives in a digital world — where GPS has always been available, phones have always had caller ID and tax returns could always be filed on line.”
I read this article soon after I left a meeting where someone more senior to me said, ”I don’t believe in social media”. I sort of chuckled inside “well, its already happening”. At that point I felt like she must have seen me as some “digital age” kid. After all I bet there was no formal marketing class that taught them, or me even for that fact, how to market on line. Even if there was, there is definitely nothing showing you how to get on the social marketing bandwagon – those on it now, just sort of stumbled upon it, and kids that will enter the marketing scene four years from now have probably had their facebook pages since they were 10.
I wonder, will those of us like me who love and embrace tecnology today seem like dinosaurs to these freshmen when they hit the workforce?!
